Coordination, Not Timing, is Everything
When you’re going to do something big, you have to time it just right. Striking while the iron is hot is important, but so is being coordinated. At the end of the day, coordination is more important. Even a slow economy can work to your advantage. Being as professional as possible by meeting deadlines, having something finished before it is even announced, while taking your time to do things right goes a long way with consumers. I don’t remember who said it be someone said “Underpromise and Overdeliver” was the best business practice to live by. That’s my plan.